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Now imagine if the air conditioning throughout the entire mall was broken for two weeks, credit card machines weren’t working, and there were an inadequate number of parking spots to accommodate customers. Under those circumstances, most customers would have a negative association with one of the specific restaurants, and to a lesser extent, the entire mall. As such, what should have been a negative turned out to be a positive for Golden Nugget. By not being present, it avoided being directly associated with the circumstances that were largely beyond its control. Golden Nugget Senior Vice President and General Manager for Online Gaming Thomas Winter routinely calls the company’s launch delay a blessing in disguise. While its competitors were dealing with numerous customer complaints ranging from a lack of depositing options to false-negatives on the geolocation and player verification fronts, Golden Nugget was watching from the sidelines. By the time Golden Nugget launched, progress was already being made on many of the early technical issues. Further, Golden Nugget began marketing after its competitors had already spent like drunken sailors and tightened their purse strings. In a 2015 interview with iGaming Business Winter explained the favorable advertising climate Golden Nugget entered: “As our competitors all launched marketing campaigns at the same time, they really struggled to acquire customers cost-effectively. “And in most cases, the operators had pulled back from their marketing spend already.

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